Farm to fork certainty

Pasture-raised chicken with integrity at every step

Playtira is a family-led farm in Klundert, delivering premium poultry with full transparency. From regenerative feed programs to humane handling, we deliver flavourful chicken that respects animals, people, and land.

98% Customer satisfaction across retail & hospitality partners
24h Average time between processing and delivery nationwide
0 Routine antibiotics, ever. Welfare audited twice weekly.
Playtira pasture-raised chickens roaming in Klundert
What sets us apart

The poultry partner for conscious kitchens

We blend responsible farming, data-backed transparency, and chef-grade quality to deliver poultry you can list proudly on every menu and home-cooked meal.

Transparency icon

Traceable supply chains

Every batch is digitally traced from hatchery to doorstep. Scan a QR code, review movement logs, and share a verifiable story with your customers.

  • • Blockchain-backed lot records
  • • Carbon and welfare summaries per shipment
  • • Real-time logistics visibility
Animal welfare icon

Verified animal welfare

Round-the-clock care, enriched outdoor paddocks, and certified humane handling ensure healthier birds and cleaner flavour with zero routine antibiotics.

  • • GAP level 3 aligned protocols
  • • Independent inspections twice weekly
  • • Nutritionists on-site year-round
Sustainability icon

Measurably sustainable

We invest in regenerative pastures, closed-loop water, and solar-powered barns to lower emissions while supporting the Klundert community.

  • • 42% less CO₂e than conventional poultry
  • • Certified renewable energy operations
  • • Local feed network partnerships
Prepared Playtira poultry dishes
Seasonal highlights

Chef-ready cuts, whole birds, and crafted marinades

Work with our product specialists to curate the exact specification for your kitchen. Every order ships temperature-logged and hand-packed on site for consistent quality.

18+ Curated cuts, from family packs to sous-vide ready portions
12h Hang time for optimal texture and moisture retention
Impact dashboard

We track every metric that matters for responsible poultry

Our agronomy, welfare, and operations teams monitor real-time data so you can present credible sustainability performance to your customers.

  • • Carbon footprint reporting benchmarked against Dutch industry averages
  • • Water-recycling and on-farm renewable energy data refreshed monthly
  • • Welfare insights backed by wearable sensors and third-party vet audits
Explore the insight hub
Playtira farm sunrise in Klundert
Our story

Rooted in Klundert, built for tomorrow’s food system

Founded by second-generation poultry farmers, Playtira combines heritage farming knowledge with smart technology to create a resilient, ethical supply chain.

2013 — Transition to outdoor-first rearing

We redesigned barns, expanded paddocks, and introduced natural foraging zones, improving bird wellbeing and meat quality.

2018 — Launch of traceability platform

Customers gained QR access to welfare logs, supply chain data, and sustainability metrics per batch.

2022 — Renewable expansion

Solar panels, heat recovery, and circular water systems cut utility emissions by 63% year-on-year.

Explore the full timeline
Proof in practice

Trusted by chefs, retailers, and families across the Netherlands

Partnerships thrive when quality is consistent and data is transparent. Hear how our clients translate Playtira poultry into signature experiences.

★★★★★

“We switched to Playtira for all poultry dishes in 2024. Yield is higher, texture is unmatched, and the traceability reports are gold for our guests and auditors.”

Chef Maria van der Berg, De Groene Tafel, Klundert
★★★★★

“Transparency was the deciding factor for our retail brand. Batch QR codes make compliance seamless and customer trust soar.”

Eva Janssen, Sustainability Lead, FreshFields Market
★★★★☆

“Home delivery is punctual and the cooking guides are really helpful. My kids taste the difference and I trust the welfare approach.”

Anouk van Beek, Rotterdam
Trace a recent batch Review certifications

Certified: EU Organic Standards, Global Animal Partnership Level 3, Sustainable Farming Netherlands Program

Ready to bring Playtira quality to your guests?

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